Vet for the
American market.
Great wine and US market readiness are two different things. We bridge the gap before the introduction is made.
The reality
American importers have seen this before.
A producer shows up at a tasting — or reaches out cold — with excellent wine and no idea how the US system works. The importer is interested for a moment, asks a few practical questions about TTB label approval, pricing, minimum order volume, lead times, and the conversation stalls. Not because the wine was not good enough. Because the producer was not ready.
We make sure that does not happen to producers we represent.
"We do not make an introduction until we are confident the answer to every practical question is ready."
What we check
The five things that determine US market readiness.
TTB label compliance. All wine sold in the US requires federal label approval from the Alcohol and Tobacco Tax and Trade Bureau. We walk producers through what is required and flag anything that needs to change before the product can legally enter the market.
US pricing strategy. Many Georgian producers price based on what their wine sells for domestically or regionally. The American premium natural wine market has different price expectations. We help producers understand what their wine should cost at retail and work backward to a viable export price.
Minimum order and logistics. US importers need to know they can build a sustainable supply relationship. We assess whether production volumes support this and help producers think through the logistics of their first US shipment.
English-language materials. Tasting notes, producer story, winery background, technical sheets. We help prepare or refine these for an American audience — because the same story that works in Tbilisi needs to be translated, not just linguistically but culturally.
Relationship readiness. Is the producer prepared for the cadence of an American business relationship? Follow-up timelines, sample shipping, communication expectations. We set producers up to make a strong first impression and sustain it.
The result
A producer who is ready to be taken seriously.
When we make an introduction to an American importer, we are not asking them to take a chance on an unknown. We are presenting a producer who has done the work, understands the market, and is ready to be a professional partner. That is a different kind of conversation entirely.
Not sure if you are US-ready?
Tell us about your winery and we will give you an honest assessment — no obligation.
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