01 — Source

Find the right
producers.

The best Georgian wine does not find American buyers on its own. We find it first — before anyone else does.

What this means

We are on the ground in Tbilisi.

Not searching databases. Not browsing wine fairs from a desk in Columbus. We are physically present in the Georgian wine scene — in wine bars, in cellars, in the Kakheti valley — building the kind of relationships that only come from showing up in person.

The natural wine community in Georgia is small and social. Everyone knows everyone. When you arrive, speak some Georgian, and show genuine interest, producers talk to you. They introduce you to other producers. The network compounds fast.

"The American who actually went. That is the whole advantage."
What we look for

Not every great wine is right for the US market right now.

We are looking for a specific combination of factors. A producer can make extraordinary wine and still not be US-ready. We are honest about that — with them and with ourselves.

Natural production. Qvevri, low-intervention, indigenous varieties. This is what the American natural wine buyer is actively seeking right now.
Story. American buyers — importers, sommeliers, retailers — make decisions partly on the wine and partly on the narrative. The story has to be real and it has to be tellable.
Production volume. Too small and a US importer cannot build a meaningful portfolio position. We look for producers who can supply consistently at the volumes American accounts require.
Price point. Many Georgian producers price for their domestic market. We look for wine that can hold its own in the American premium natural wine tier — typically 8–40 retail.
The person behind it. Importers buy from people as much as products. A producer who is communicative, reliable, and genuinely invested in the relationship is one we can represent long-term.
What we don't do

We are selective by design.

We do not represent every producer who asks. We represent producers we genuinely believe in — because our reputation with American importers is built on the quality of what we bring them. If we show up with mediocre wine, we lose the relationship. So we only take on producers we would personally put in front of our best importer contacts.

Georgian winemaker?

Tell us about your wine, your production, and where you want to take it. We respond within 48 hours.

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